Corporate Culture and Its Influence on the Development

CORPORATE CULTURE AND ITS INFLUENCES ON THE DEVELOPMENT OF MANAGEMENT CONSULTANCY AND BUSINESS SOLUTION JOINT STOCK COMPANY INTRODUCTION ************ 1. Rationale of the study The experimental condition incorporate socialization has appeared in the world and become a hot topic of many researches since the late 20th century. When the business environment faces a snatch of unpredictable changes and challenges resulting from integrity process and economic crisis, enterprises from any size and any country must recognize the important role of somatic last to their survival.However, incorporated finis is truly concerned only in big groups and corporations and some medium-size companies. In Vietnam, the number of enterprises that have a proper strategy to develop their own culture is nearly insignifi stoolt. It is the fact that each come with has its own culture may be with egress recognizing and controlling it. In the simplest way we can understand corporate culture as the enviro nment within a company in which all staff and workers communicate and work together.Hence, if we pay a certain attention, we can easily see that corporate culture has a strong affect on the cooperation between all employees, the productivity in particular and the development of the company in general. Moreover, in consulting companies, the reputation plays a key role in the company development for it influences the number of customers trusting in and using their consulting service. However, the reputation of a company is contributed from the professionalism that is reflected through the working environment or, in other word, the corporate culture of the company.Therefore, it is necessary to study corporate culture and its influences in real consulting companies in Vietnam like Management consultancy and business solution Joint stock Company. In terminus, such researches about corporate culture like the one being conducting in this study somehow will be highly appreciated by busines ses. Especially in 2013, the economic outlook is considered to be worse than that in 2012. That is the drive why each company has to find out a developing strategy which can make them outstanding from others.Therefore I would like to choose Corporate culture and its influences on the development of Management consultancy and business solution Joint stock Company as my thesis in this study for its huge appraise and meaning to our economy. 2. Aims of the study The primary aim of this research is to study about the corporate culture of MC&BS JSC and its impacts on the development of the company. Then the seed will give some recommendations with the hope that they can help MC&BS JSC find out their comprehensive strategy for further development. 3. Scope of the studyBecause of the demarcation of time, this research will not cover all components of the corporate culture. It will just analyze some important and prominent factors which have significant effectuate (both positive and neg ative) on the development of MC&BS JSC. More importantly, the research does not look at the corporate culture of MC&BS JSC from the root word up to now but in the two recent years (in 2011 and in 2012) for the reason that when the economic shows a sign of downturn corporate culture becomes more and more meaningful to the lifespan of its owner. 4. MethodologyData analysis is the most frequently applied mode in the study. Besides, the author also conducts surveys by using questionnaires in order to get more information. In concrete, in the first stage lasting two weeks, the researcher collects data from various sources media, employees and internal filesThen, the researcher carries out some surveys to have more specific and precise information in two later weeks. Lastly, in the four following weeks, data analysis method will be adopted to produce final conclusions. 5. Organization of the study The study is divided into three partsThe first part is the introduction transaction with t he rationale, aims, scope, method, organization and significance of the study. The second part is the main(prenominal) part with three chapters * Chapter 1 is the literature review which provides readers a general review of what corporate culture is, its components, and how it affects the company development. * Chapter 2 refers to the research methodologies. This means that it will describes in detail sources of data, methods applied in the research and their progresses as well as their outputs. * Chapter 3 is the main part of the study which consists of some discussions.This chapter will point out strengths and weaknesses of the current corporate culture in MC&BS JSC. Then, the author will advise some actions that could be done in MC&BS JSC in order for them to develop a proper corporate culture. The last part is the conclusion that summarizes the content of the paper and gives some suggestions for further study. 6. Significance It is hoped that this research will be a helpful re ference paper for the management of MC&BS JSC in specific and for businesses in general to build up their most appropriate corporate culture. Table of Contents INTRODUCTION 1.Rationale of the study1 2. Aims of the study2 3. Scope of the study2 4. Methodology3 5. Organization of the study3 6. Significance4 CHAPTER 1 LITARATURE REVIEW 1. 1 Definition of corporate culture 1. 2 Components of corporate culture 1. 1. 1 Structure and roles 1. 1. 2 Espoused mission and goals 1. 1. 3 Rules, regulations and procedures 1. 1. 4 glob codes of behavior 1. 1. 5 Informal codes of behavior 1. 3 Influences of corporate culture on the development of a company 1. 1. 1 Influences of a positive culture 1. 1. 2 Influences of a neutral culture 1. 1. 3 Influences of a negative culture . 4 Assessment of a company culture and phases to develop the desire one 1. 1. 1 Criteria to assess a company culture 1. 1. 2 Phases to develop the desired corporate culture CHAPTER 2 RESEARCH METHODOLOGY 2. 1 Study of struc ture in MC&BS JSC 2. 2 Study of the company rules, regulations and procedures 2. 3 Study of the interactions between management and employees and between employees themselves CHAPTER 3 DISCUSION 3. 1 Strengths of MC&BS JSCs corporate culture 3. 2 Weaknesses of MC&BS JSCs corporate culture 3. 3 Recommendations to improve the companys corporate culture