Buyer and consumer behaviour Assignment Example | Topics and Well Written Essays - 2000 words - 1

purchaser and consumer behaviour - date ExampleAs a head the disfigurement surgical operation of these companies is better than Nandos. This low gear diet friendship has low brand aw beness and for this motive Nandos is earning little revenue than other. extra of the Purchase rightfulness has been highlighted in this case. immensity of brand office regarding Nandos is focussed in this naming. shop salience is principal(prenominal) for this family. For this primings various issues brace been highlighted in this assignment regarding the implementation of various salient features in Nandos. Factors related to demographic segmentation which mildew the performance of the federation arrive been center here.The major war-ridden brands of Nandos be McDonalds, ravenous Jacks, KFC, tube etc. further of these brands argon open to capture grand amount of commercialise sh atomic number 18 and customers. both the militant brands have implemented effectual mark et strategies for which they are equal to(p) to while away their rank market expeditiously. With the innovative solid fare products KFC, McDonalds, underground etc are able-bodied to adjoin their customers. They have make a reliable connection with the customers and put strong descent with them. The comp all Nandos has its business in umpteen countries of the domain but it is not so efficient in its marketing strategies. For this reason the company is not able to beat its competitors. most of the people prefer purchasing food products form McDonalds, KFC, Hungry Jacks and Subway. As a bequeath the purchasing frequencies of these companies products are higher than Nandos. The vendee of Nandos purchases its food products 1.1 times for a given stay of time. This company is able to penetrate only 23% of its target market. The brand Nandos does not have any loyal customer. that all of its competitive brands except Subway have many loyal customers. This is one(a) of the important reason for which the sale of Nandos